About us —

“Self love, self care and inner harmony”

Amae is an exclusive lifestyle brand specialising in premium Asian products.

Our online store features seasonal selections of art, décor, home goods, clothing, jewellery, collectibles, gifts, and more.⁣⁣

⁣⁣We offer unique Asian items not typically found in standard European retail. Focusing on Japandi-Asian aesthetics, our curated collection caters to individuals with refined tastes seeking distinctive, high-quality pieces that reflect their personal style.⁣⁣

Our story —

Founded in 2023 by four visionary, like-minded women, amae embodies their shared commitment to cultivating a unique and cherished lifestyle.

Each founder, with diverse international backgrounds, contributes decades of combined expertise to the brand.

Their united dedication, built over more than 15 years of friendship, shapes amae's innovative approach and dedication to delivering an exceptional lifestyle offering.